La musa de mi tocador

Si hay anuncios buenos, esos son los de perfume. Este es mi top ten de campañas publicitarias de perfumes y sus consiguientes musas.

Diciembre es cuando la pantalla de nuestro televisor se llena de publicidad navideña; propaganda de juguetes para los más pequeños, turrones y mazapanes y sobre todo, anuncios de perfumes. Y reconozcámoslo, nos encanta ver a esas mujeres que parecen diosas recién salidas del Olimpo, moviéndose al son de una suave música y embriagándonos para que pidamos por reyes el perfume que amadrinan.

Y es curioso, pero muchas veces, sin saber siquiera como huele, si es afrutado, floral o quizás más amaderado, estamos seguras de que ésa será nuestra próxima fragancia; y acertamos. Mucho de esto viene marcado por el tipo de anuncio, por la mujer que se muestra en sus imágenes: una mujer fuerte, segura de si misma, una mujer sutil y elegante, una mujer delicada… Nos sentimos identificadas con cierto prototipo de mujer y asociamos el perfume que anuncia a esa imagen que queremos proyectar. Hay muchísimas campañas memorables, pero hoy os dejo con mi top ten de campañas y las musas que protagonizaron esos momentos.

– J’adore, de Christian Dior. Campaña protagonizada por una increíble Charlize Theron que parece estar bañada en oro. Charlize se pasea por un backstage lleno de artistas famosos, muchos de ellos ya fallecidos como Marilyn Monroe o Grace Kelly.

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Campaña J’adore de Christian Dior

– Valentina, de Valentino. Inspirada en la película protagonizada por  Audrey Hepburn Vacaciones en Roma, en el video vemos a la modelo Freja Beha Erichsen escapándose de palacio para pasar una noche de libertad alejada de sus tediosos deberes diarios.

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Perfume Valentina, de Valentino

-Love Story, de Chloé. Una noche corriendo por las calles de París de la mano de Clémence Poésy, chica it parisina por excelencia. Tonos nude, antros que abren hasta el amanecer y un paseo por el Sena al amanecer. Pura delicadeza con una vena canalla.

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Love Story, de Chloé

– Cocó Madmoiselle, de Chanel. Una Keira Knightley de lo más salvaje protagoniza esta campaña enfundada en un increíble traje de motorista de la firma.

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Perfume Cocó Madmoisella, de Chanel

– Parisienne, de Yves Saint Laurent. Kate Moss, una rosa y las calles de París. No se necesita más.

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Parisienne, de Yves Saint Laurent

– Dior Addict Be Iconic, de Christian Dior. La top Daphne Groeneveld muestra su sonrisa al mundo en una campaña de lo más veraniega llena de música y colorido ambientada en Saint Tropez.

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Dior Addict

– Angel, de Thierry Mugler. Un fondo oscuro como la noche y destellos azules e irisados para mostrar a una Eva Mendes que, como el perfume indica, parece un ángel.

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Angel, de Thierry Mugler

– Dolce and Gabbana The One. Muchas han sido imagen de este perfume, pero sólo una permanece. Scarlet Johansson nos habla de si misma frente al tocador ataviada con un inolvidable body en color nude.

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Perfume The One, de Dolce and Gabbana

– Euphoria, de Calvin Klein. El rey de los perfumes unisex crea una fragancia sofisticada y fuerte para mujeres que buscan dejar huella. En la imagen Natalia Vodianova se muestra como una ninfa con un vaporoso vestido morado.

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Perfume Euphoria, de Calvin Klein

– Gucci Première. El único complemento que necesita tu look en una noche de gala. Blake luce impecable con un vestido de paillettes dorados y espalda descubierta. Sin pendientes, collares o anillos, pues el perfume basta para triunfar en la alfombra roja.

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Première, de Gucci

– Madame, de Jean Paul Gaultiere. Como diez son muy pocos, añadimos el loco perfume Madame a la lista. De estética ochentera, parece más la portada de un LP que un anuncio de perfume. Agyness Deyn luce su rubio cabello corto y baila al son de la música. Un perfume para chicas que no paran ni de día ni de noche.

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Perfume Madame de Jean Paul Gaultiere

De todos estos perfumes, mi favorito es éste último. Me identifico tanto con la imagen como con la fragancia.¿Os pasa a vosotras? ¡Si es que por algo publicidad y marketing son grandes carreras!

Paula Tabuyo

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