LUCERAL

Activations · Launches · Brands

DJ for brand events, activations and launches in Madrid

Luceral (Lucía Fernández Alonso) is a Madrid-based DJ who provides the music for brand activations, product launches and brand events.

She holds a Fine Arts degree and trained in advertising production and luxury fashion marketing. Her selection moves between afro house, melodic techno and deep house. Alongside the DJ set, she offers sound design and sonic identity for brands.

She works from Madrid and performs in any city in Spain or abroad. Madrid, Miami and Dubai are her preferred markets; outside Madrid, travel is covered by the client and agreed in the booking.

Updated

Request a quote View EPK and rider

What is agreed when booking

Every brand event is quoted from these points. The clearer they are in the form, the more precise the proposal.

Set format
A DJ set for the reception, music for the launch moment, a set for the party or the whole event.
Duration
Performance hours and breaks in writing, with start and finish times.
Event moments
Guest arrival, product presentation or reveal, speeches, photocall and party. The brief marks when the music drops and when it lifts.
Set-up and soundcheck
Access, booth position and a soundcheck before the doors open.
Coordination with production
Agency or production contact, running order, sound engineer and microphone cues.

Technical rider (as published in the EPK)

  • Three Pioneer CDJ-3000 players (or CDJ-2000 Nexus 2)
  • Pioneer DJM-A9 mixer (or DJM-900 Nexus 2)
  • Two active booth monitors, independently adjustable

Room sound and microphones for speeches are coordinated with the venue or the event’s technical supplier. Full rider in the EPK.

How the work is organised

  1. Music brief

    Brand values, audience, references and what must not be played. The brief turns the brand’s identity into pulse, texture and intensity.

  2. Sonic identity

    Selection and tempo aligned with the brand. If the project calls for it, sound design is added for specific moments.

  3. Launch moments

    Countdown, reveal and the move into the party are agreed with production, with clear cues.

  4. Soundcheck and live set

    A technical check in the venue. On the day, Luceral plays live and reads the room within the brief.

Documented work

Published facts only, each with its source. Press sources are in Spanish.

  • El Español documents her as the DJ at a beauty presentation.

    Source: El Español

  • Cuatro documents her as DJ and blogger at the Alter Ego presentation.

    Source: Cuatro

  • She provided the music for the opening runway show of OMODA Madrid es Moda at the Jardines de Sabatini in September 2026.

    Sources: Mujerhoy · Madrid es Moda · Report on the blog

  • Her official biography lists performances at Brunch Elektronik, Brava Madrid, The Bassement, MBFWM, NYFW, MarinaBeach and Space of Sound.

    Source: Official biography

  • Fine Arts graduate, trained in advertising production, 3D art, editing and luxury fashion marketing.

    Source: Official biography

  • The Subterfuge label backed her compilation ‘Luceral Loves Subterfuge’.

    Source: Official biography

Frequently asked questions

How much does it cost to book Luceral for a brand event?

It is a premium service with no published rate. The quote depends on each event: format, duration, date, travel and production. Request it through the booking form.

How far in advance should I book?

As soon as you have a date and a venue. Availability is confirmed for each date, and the launch running order sets when the music brief must be closed.

Can the music be adapted to the brand’s identity?

That is where the brief starts: values, audience, references and exclusions. If the project needs it, sound design or sonic identity work can be added.

What music does she play?

Afro house, melodic techno and deep house. Intensity is adjusted to each moment: reception, presentation and party.

Does she travel to other cities or countries?

Yes, to any city in Spain or abroad. Her primary base is Madrid and her preferred markets are Madrid, Miami and Dubai. Outside Madrid, travel is covered by the client and agreed in each booking.

What does she need technically?

The EPK rider: three CDJ-3000 (or CDJ-2000 Nexus 2), a DJM-A9 mixer (or DJM-900 Nexus 2) and booth monitors. Microphones and room sound for speeches are coordinated with production.

Does she use generative AI in her music?

Her manifesto describes generative AI as a creative instrument: she does not use it to imitate, but to elevate and transform her music. At the event, the set is a live performance by Luceral.

Tell us about your brand event

Date, city, format and timings are enough to start. The form opens with the event type already selected.

Request a quote

You can also email info@luceral.es

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